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The Effect of Corporate Social Responsibility on Loyalty According to the Role of Mediators (Satisfaction, Trust and Corporate Image)– From Clients Perspective Case Study: Bank of Palestine – Gaza Strip
(الجامعة الإسلامية - غزة, 2017)
The main purpose of this study is to examine the effect of Corporate Social Responsibility (CSR) on Bank of Palestine's clients loyalty in Gaza Strip, and to explore the role of mediators ( satisfaction, trust and corporate ...