• العربية
    • English
  • English 
    • العربية
    • English
  • Login
Home
Publisher PoliciesTerms of InterestHelp Videos
Submit Thesis
IntroductionIUGSpace Policies
JavaScript is disabled for your browser. Some features of this site may not work without it.
View Item 
  •   Home
  • Faculty of Education
  • PhD and MSc Theses- Faculty of Education
  • View Item
  •   Home
  • Faculty of Education
  • PhD and MSc Theses- Faculty of Education
  • View Item

Please use this identifier to cite or link to this item:

http://hdl.handle.net/20.500.12358/20412
TitleInternal marketing in the Palestinian universities and its relationship to achieving their competitive feature
Title in Arabicالتسويق الداخلي في الجامعات الفلسطينية وعلاقته بتحقيق الميزة التنافسية لديها
Abstract

Purpose of the study: The study aimed at identifying the level of internal marketing in the Palestinian universities and its relationship to achieving their competitive feature. Methodology: In order to achieve the objectives of the study, the researcher used the descriptive and analytical approach based on two questionnaires. The first was designed to measure the level of internal marketing in the Palestinian university, and the second to measure level of achievement of the competitive feature. Sample of the study: It consisted of all the deans and vice deans and heads of departments at the Islamic University and the University of Al-Aqsa in Gaza Strip, who were (145) people, yet the study sample was only (136) individuals, a rate of (93.8%). Conclusions Internal marketing level in the Palestinian universities in the provinces of Gaza was highly achieved and reached a rate of (70.64%). Level of achieving a competitive feature in the Palestinian universities in the provinces of Gaza was shown in a clear way and reached a rate of (76.32%). There is a medium positive correlation with a statistical significance between the degree of internal marketing in the Palestinian universities and the level of achievement of competitive feature. Based on the results of the study, the researcher concluded with a set of recommendations including: Raise interest in the application of internal marketing at the university because of its great importance in increasing employees satisfaction. Include targets at the university's strategy to make a specified financial budget to finance the marketing research. Raise interest in developing labs, local information networks, and internal processes between both of them and enable member of teams to exchange experiences and knowledge with each other.

Authors
ابو حمرة, سها سمير
Supervisors
الدجني, اياد علي
Typeرسالة ماجستير
Date2017
Languageالعربية
Publisherالجامعة الإسلامية - غزة
Citation
License
Collections
  • PhD and MSc Theses- Faculty of Education [1657]
Files in this item
file_1.pdf4.152Mb
Thumbnail

The institutional repository of the Islamic University of Gaza was established as part of the ROMOR project that has been co-funded with support from the European Commission under the ERASMUS + European programme. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Contact Us | Send Feedback
 

 

Browse

All of IUGSpaceCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsSupervisorsThis CollectionBy Issue DateAuthorsTitlesSubjectsSupervisors

My Account

LoginRegister

Statistics

View Usage Statistics

The institutional repository of the Islamic University of Gaza was established as part of the ROMOR project that has been co-funded with support from the European Commission under the ERASMUS + European programme. This publication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

Contact Us | Send Feedback